You have spent months on developing your product and now it is finally time to present your project! You must convince your audience on how your product is revolutionary and unique. You need to persuade people to buy your product.
I believe a steady dose of information about the product to the audience is a good way to start presenting your project. Meaning, you release information over time and try to build hype with the audience whilst your product is still under development. You would emphasize the key points about your product and how your product is revolutionary and unique. A good example of this would be the Oculus Rift, a virtual reality headset that is still under development. This unique product was able to raise money whilst still under development. “Launched through Kickstarter in 2012, Oculus VR raised nearly US $2.5 million toward the development of their prototype VR headset, the Oculus Rift” (Avila & Bailey, 2014, p. 103). The thought of playing HD video games via virtual reality is a very exciting and unique idea and that is why people decided to support this product.
Once you are done marketing your product, there would come a time when you need to present the product. First of all, you do not need to list out all the requirements, user stories, all that technical jargon to the audience. What the audience cares about is the benefits of the product and more specifically, how it will benefit them. So when presenting the product, speak in a manner that describes what the product has to offer the audience if they were to buy/use your product.
By this time, you should know what the customer wants in your product based on the user stories you collected and implemented in the development of the product. This is a perfect time for a little “Show and Tell”. Basically present the product and show how you implemented the features the customer asked for in the product. Again when presenting, do not use all that technical jargon, stick to simple terminology that the customer can understand.
Also one aspect people tend to look over is making your presentation lively! Constantly talking to the audience will make them lose interest in the presentation, instead talk WITH the audience. Meaning, involve them in the presentation of your product. Maybe ask an unbiased audience member to come up to the stage and try a certain feature of the product. Say couple of jokes here and there when presenting to keep their attention glued to the presentation. Lastly believe in your product. Be excited about your product, especially when you talk. The excitement will carry from you to the audience and this should automatically make the presentation more lively!
Works Cited:
Secondary: Avila, L., & Bailey, M. (2014). Virtual Reality for the Masses. IEEE computer graphics and applications, (5), 103-104.
Primary: Robertson, K. (n.d.). 7 Tips for Creating an Unforgettable Sales Presentation. Retrieved November 21, 2014, from http://sbinfocanada.about.com/od/salesselling/a/presentationkr.htm